La política da que hablar: "Engagement" en redes sociales de sitios de noticias

• Mitchelstein, Eugenia ^[1] ; Leiva, Silvana ^[1] ; Giuliano, Camilia ^[1] ; Boczkowski, Pablo J. ^[2]
  1. [1] Universidad de San Andrés

     Universidad de San Andrés

     Argentina

     
  2. [2] Northwestern University

     Northwestern University

     Township of Evanston, Estados Unidos

     
• Localización: CIC: Cuadernos de información y comunicación, ISSN-e 1988-4001, ISSN 1135-7991, Nº 23, 2018, págs. 157-173
• Idioma: español
• DOI: 10.5209/CIYC.60913
• Títulos paralelos:
  • The policy gives to speak: Engagement in social networks of news sites
• Enlaces
  • Texto completo
• Dialnet Métricas: 13 Citas
• Resumen
  • español

    Este trabajo examina la relación entre los contenidos presentados en las cuentas oficiales de Facebook y Twitter de ocho sitios de noticias de Argentina y el nivel de engagement que generaron en los usuarios. El análisis de una muestra de 2.039 noticias, publicadas entre los meses de marzo a noviembre de 2017, muestra que existe una relación entre el contenido de las noticias y el nivel de engagement que las mismas generan entre los usuarios. Si bien los sitios presentaron una mayor cantidad de noticias sobre temáticas de asuntos no públicos, como deportes, policiales o entretenimiento, los mayores niveles de engagement se registraron en noticias sobre asuntos públicos, como política nacional e internacional y economía. Estos hallazgos son consistentes con la literatura sobre proceso de adaptación de los medios al nuevo ecosistema mediático y apoyan la teoría de “ciudadanía monitorial” en el contexto digital.

  • English

    This paper analyses the relationship between the contents presented in the official Facebook and Twitter accounts of eight news sites in Argentina and the level of engagement they generate among users. The analysis of a sample of 2,039 news items, published between the months of March to November 2017, shows that there is a correlation between the content of the news and the level of engagement that they create among users. Although the sites presented a greater amount of news on issues of non-public issues, such as sports, police or entertainment, the highest levels of engagement were recorded in news on public issues, such as national and international policy and economy. These findings are consistent with the literature on the process of adaptation of the media to the new media ecosystem and support the theory of “monitorial citizenship” in the digital context.

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