La responsabilidad social como creadora de valor de marca: el efecto moderador de la atribución de objetivos

• Autores: Joaquín Aldás Manzano , Luisa Andreu Simó, Rafael Currás Pérez
• Localización: Revista europea de dirección y economía de la empresa, ISSN 1019-6838, Vol. 22, Nº 1, 2013, págs. 21-28
• Idioma: español
• DOI: 10.1016/j.redee.2011.09.001
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• Dialnet Métricas: 12 Citas
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